Product Launch

How it works

Make a SaaS launch video like the ones teams post on X when they ship: a hook that names the pain, your product name on the beat drop, and your real app working on screen. You bring the product, your agent builds the video and you review it in FrameJam.

Your agent starts by collecting the real product. It records short takes of each feature in your app, or saves the hero video, screenshots, logo, headlines and stats from your website. Nothing gets mocked up, and if there's nothing real to show, it tells you.

Next it plans 6 to 10 frames on a music beat grid. At 120 BPM a beat is half a second and a bar is two seconds, so every frame starts on a downbeat and every headline, window and chip lands on a beat. The product name lands on the first drop.

Each feature is shown as a short sequence on the real interface, in a floating window: input, action, result. Headlines stay short enough to read with the sound off, since most launch videos autoplay muted.

The music and sound effects come from a free script included in the playbook that writes a track for this exact cut, so every slam, pop and click sits on the same grid. You can use your own track instead.

Your agent renders the video, checks it frame by frame and opens it in FrameJam. You comment on the exact frames you want changed, and it makes the next version until you're happy.

The example

The video at the top is from the Notion launch demo, an unofficial practice piece Moritz made to show the format, built only from real assets on Notion's website. It uses Notion's own brand colors and fonts, with no voiceover and music cut to a 120 BPM grid.

Example prompts

With FrameJam installed, paste one of these into Claude, ChatGPT or Cursor and change the details to yours.

Questions