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Mincho Editorial

Vertical Mincho type cut on the beat between washi cream, vermilion and sumi black.

16:9Medium pace8srefinedrhythmicconfident

Japanese editorial style for product films, chapters and process reels. Big vertical Mincho words fill in from outline, chapter cards slam in vermilion, a mono script types on, a waveform pulses on the beat, beat squares count up and a red hanko seal stamps the ending. Every cut lands on a 124 BPM beat.

Use this style

With Frame Jam installed, press Use this style in the local gallery, or just ask your agent:

Make a video with the Frame Jam style "mincho-editorial" and open it for review.

style.json Install Frame Jam

Palette

background#efece6

ink#141414

vermilion#c8102e

white#ffffff

muted#8a8a85

code#3a3a38

Type

Display: Shippori Mincho B1 800Vertical (writing-mode: vertical-rl) words 170–240px; single kanji 300–400px
Kicker: Noto Sans JP 500Small grey kicker 34px top-left
Body: IBM Plex Mono 400, 600English gloss 22px, script lines 28px, BPM 96px

Motion

Slam: power4.out
Fill: power2.inOut
Type: steps(18)
Stamp: power4.in
Wave: power3.out
Average shot: 1.3s

Cut on beats of 60/124 s. Intro 5 beats, chapter card 1 beat, content scenes 2–3 beats, ending ~2.5 beats.

Transitions and text

hard colour-block cut on the beat (cream → vermilion → cream → black → vermilion → cream)
no fades between scenes
outline word fills top-to-bottom with clip-path inset
single kanji slams from scale 1.3
mono script types on with a stepped width reveal
hanko seal stamps from scale 2.2 / -18° and shakes
waveform bars spike on each beat, beat squares fill one by one

Style guide your agent follows

Three colours only: washi #efece6, sumi #141414, vermilion #c8102e (white type on red). Grey mono for English glosses.
Set Japanese headlines vertically (writing-mode: vertical-rl) in Shippori Mincho B1 800; one word or phrase per scene.
Pick a BPM, define B = 60 / BPM, and place every cut and hit on multiples of B.
Chapter cards (其ノ壱, 其ノ弐 …) are one beat long on vermilion.
Pair each Japanese line with a small English mono gloss so it reads globally; keep copy real and short.
Finish with a hanko seal (完 or the brand initial) stamping in with power4.in and a tiny shake.