Inflated Type
Puffy candy-coloured letters drop in on springs, wobble like jelly and get bowled over on a doodle wallpaper.
Playful toy-like style for apps, creative tools, kids' products, games and fun feature announcements. A short word is set in huge rounded letters, each inflated in its own saturated candy colour (magenta, amber, lime, cyan, violet) with stacked-shadow extrusion, a coloured glow and glossy highlights. Letters drop in one by one and squash on landing, jiggle on a jelly beat, then a striped bouncy ball rolls through and knocks them flying before they bounce back into place. Behind them an off-white wallpaper of small black doodle icons drifts slowly, and a mono caption strip lists features.
With Frame Jam installed, press Use this style in the local gallery, or just ask your agent:
Make a video with the Frame Jam style "inflated-type" and open it for review.Palette
Type
- Display
- Fredoka 600, 700Inflated hero word 360px weight 700, one colour per letter; end-card tagline 60px weight 600 in ink
- Body
- Space Mono 700Uppercase feature strip 21px tracking 0.08em separated by magenta dots; CTA pill 22px
Motion
- Drop
- power2.in
- Landing
- elastic.out(1.2, 0.3)
- Wobble
- sine.inOut (yoyo)
- Knock
- power2.out
- FallBack
- bounce.out
- EndCard
- back.out(1.6)
- Average shot
- 7s
Single continuous shot in beats: drop-in (0–1.2s), wobble and squash waves (1.2–3.3s), ball knock (3.3–5.3s), end card (5.6s+). Something is always bouncing.
Transitions and text
- no cuts: one continuous toy-box shot on a slowly drifting doodle wallpaper
- a rolling ball sweeps through the frame and resets the composition
- word springs up and shrinks to make room for the end-card tagline and pill
- letters drop from above one at a time (0.12s stagger) and squash to scaleY 0.7 on landing, then spring back elastically
- continuous ±5° jelly wobble with a staggered squash wave on the beat
- letters knocked into the air with rotation, then fall back with bounce.out
- feature strip items pop in one by one with back.out
Style guide your agent follows
- Background: paper #f3efe6 tiled with small (~44px) black #1b1b1b doodle icons (eye, flower, sparkle, smiley, bolt, swirl, heart, ghost) at random rotations plus coloured confetti dots; drift the whole wallpaper ~270px diagonally over the video.
- One short word (4–6 letters) in Fredoka 700 at ~360px on 1080, each letter its own candy colour: #ff2e88, #ffb000, #7ed321, #12c9e8, #9a3cff.
- Inflate each letter with three stacked copies: an extrusion layer (7 stacked 2px text-shadows in a darker shade + a soft drop shadow + a 50px glow in the letter colour), a top-lit linear-gradient body clipped to the text, and a blurred radial white highlight clipped to the text.
- Nest each letter as position > wobble > squash wrappers (transform-origin 50% 90%) so drops, wobble and squash never fight. Squash = scaleX 1.24 / scaleY 0.7 for 0.07s, then elastic.out(1.2, 0.3).
- Add one physical interruption (ball, toy, cursor) that knocks the letters up with rotation; they fall back with bounce.out ~0.95s.
- Feature strip: Space Mono 700 uppercase 21px with magenta separators on paper-coloured chips; end with a 60px tagline and a black pill CTA.
- Avoid sharp or serif type, dark backgrounds, and static frames: keep something wobbling at all times.


